You may be considering the launch of a classified ads website as a business. If this is the case, your top priority is to make money which consists of bringing in more revenue than you are paying out.
Luckily, there are numerous money-making options that you can employ with our WorksForWeb classified ads scripts.
Ad banners are mainly used when you are offering free classified services. The advantage of free classified websites is that you can draw hundreds or thousands of users in a short period of time. Such large numbers of users tend to draw companies that want to advertise on your website. They pay you to place ad banners on your site for your free users to see.
This form of revenue can be setup by using our WorksForWeb Banner Management Addon. One of its options includes posting Google AdSense code(s) via the BMA interface to make things simpler and avoid adding the same code to multiple page templates manually.
There is one caveat however. We do not recommend over-saturating the website with banners. The rule of thumb with banner placement is “Less banners cost more per banner, advertisers do pay for exclusivity” as long as your website is popular.
You might also opt to charge fees for people to become members of your classified ads site. Users pay a membership fee (usually monthly) to access certain features and services defined in the membership plan setup.
All WorksForWeb scripts allow for multiple membership plans and packages that the admin can customize for various user groups.
You can offer corporate limited and unlimited plans which are specifically used by companies. Limited plans offer certain services and features packaged under set prices while unlimited plans offer all services and features under the umbrella of one set price.
You can also setup your WorksForWeb classified ads website based on free-to-post plans, membership plans for X number of listings per month, or corporate unlimited plans, and make several extra options available for additional fees (set up separately). You might offer listings, promotions, optional enhancements and other specialty features available at extra prices.
These include several built-in enhancements that make certain listings more visible to visitors, thus increasing their chances of being sold. We have a Featured Listings option, allowing a listing to be displayed in the Featured Ads areas.
A Sponsored Ad option bumps up Sponsored listings to the top of search results, also changing the visual appearance of the listing. A Highlighted Ad option alters the background of a highlighted listing, but keeps the listing in the same place of the search results.
There is also a paid (or free if you wish) YouTube video capability. SEO/SEM marketers state that listings with videos attract more attention to ads with videos as opposed to regular ads (plus it’s a favorable white-hat promo tool).
The Credit-Based payment mechanism allows your classified website users to avoid using debit/credit cards to pay for every feature or option every time they have to make payments.
Instead of paying for fees via credit card, users purchase set amounts of credits through the built-in secure payment gateways to services such as 2Checkout or PayPal. The credits are then used to make various purchases based on a credit system instead of cash value.
This is an extremely safe and convenient method for users to make purchases without having to use their credit cards for every purchase. One of the most effective ways of gaining revenue through this method is to create discounts and add extra credits if users make purchases in large volumes.
Of course, you can utilize a combination of various options available to you methods for your WorksForWeb classified ads website. For example, you can offer the majority of your public free postings while offering corporate users premium packages. Special features can then be purchased by either party for set fees.
The bottom line of any classified website business is to make money. We at WorksForWeb are dedicated to providing clients with the best classified experience. You can contact us for further information on current scripts or for advice on how our products can be adapted to your industry or company.
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