We live in the world where people are mostly skeptical and need a good reason to listen to you, or choose your product or use your services. Previously we discussed the reasons for writing success stories and today we will learn how to write a success story that makes people believe.
There are a lot of ways to write an interesting and persuasive story and you can easily google them. Today we offer you the CARP-model for wring success stories, the model which is easy to understand and follow and flexible enough to be changed giving you much space for self-expression. Finally it’s quite effective.
The structure consists of four parts:
We call this structure CARP-model. it’s easy to remember even if you are not a fishing lover, isn’t it?
So the CARP-model provides you with the structure for your success story. Let’s dive deeper into the details.
The main purpose is to make readers identify with the challenge.
Who had the challenge? Who cares?
What problem, issue or concern needed addressing?
Why was it important?
What was the cost of addressing or not addressing it?
The main purpose is to demonstrate how you responded to the challenge and how our products (professional classified software) and services can impact the business challenge.
What did you do to address your challenge?
How big was the project? Include inputs (staff, funding, volunteers, research, expertise) and outputs - activities (teaching, facilitation, product development and people (number of people and demographics).
Which product or services by WorksForWeb did you use?
How did our products and services help?
Why do you choose this product?
The main purpose is to show that the benefits are real, quantifiable and compelling
What resulted? Use quantitative and qualitative data to describe important outcomes (changes and benefits) achieved as a result of the actions described earlier.
Who benefited and how? Help the reader understand the meaning behind the change.
Describe the benefits you achieved (including benefits like increased customer satisfaction or reduced stuff turnover) in most-important-to-least-important order.
The main purpose is to show that achieved excellent results are the part of continuous growth and you are full of plans and perspectives.
What is the perspective for the future?
Is there a next stage that you now plan to implement?
How do you plan to change your business in future?
What are your goals and intentions?
You just need to follow the CARP-model and it will keep you from becoming confused while writing your success story. Answer all questions and you will get well-structured and clear success story.
Author: Natalia M. Worksforweb Marketing Department
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Business solutions based on WorksForWeb scripts:
"When I decided to run an automobile listing website, and Real estates listing website I searched all scripts in the market to find theses features: easy to use, support many languages, well designed, no bugs, tested, and SEO friendly that's why I have chosen iRealty and iAuto.When I bought the scripts and running them I discovered that I'm lucky for choosing these scripts, because I found that every feature they mention is available and the most important to me that they have great customer care they are always ready to help.I recommend using iRealty and iAuto because you will deal with honest company, they know what to do, they help and they mean what they say. "
"You did a great work (website customization). Thank you for your efficient work. I'm really enjoyed working with you."
"Everything has been going great with our customization work with WorksForWeb. You have truly been very professiononal and provided exactly what we asked for. We will most likely have a few more customization project in the future...."
"Your company has been one of the best we have worked with and naturally we are very grateful for your excellent work, support and want this to continue."