An event marketing company came up with a unique business concept that required a non-conventional approach.
Challenges:
- Adapt our universal classified platform to the specifics of the event marketing industry.
- Automate event listing website content generation by integrating multiple external data feeds.
- Leverage mobile-friendly capabilities by creating a tailor-made Web user interface and a seamlessly integrated customized Android app.
Our Approach
We used a combination of our standard product (in this instance, it was iLister) as a platform. As far as data sources, we integrated multiple event services and external data feeds of different formats. For additional customer outreach, we linked our a heavily customized version of an Android app.
Further, we adjusted the default UI to reflect customer`s expectations of a lightweight design and custom search functionality. As an enhancement, we integrated geolocation capabilities to pull visitors' locations automatically. The event website was optimized to handle hundreds of thousands of listings at any given moment. Our favotire Hosting partner, DeltaForce Technologies, provided a custom-built server that greatly contributed to smooth performance at peak hours.
Results
A happy customer with the nationwide event marketing website that operates automatically, bringing him over 50k page views per month (and growing).
Other Projects
Looking for a team to build you THE classified website of your dream?
Tell us what you want and we'll make it happen!