Trailer Store USA is in the business of manufacturing and selling trailers both directly and through a network of dealers nationwide. The company also provides marketing support to hundreds of dealer websites.
Project Challenge Highlights:
- The main website should be customized to accommodate dozens of trailer types, brands, and configurations, and a multitude of dealer accounts and trailer stores.
- It should be multicountry-ready.
- Dealers shall maintain their inventories in a single inventory database. However, any individual dealer should be able to display its inventory via a custom WordPress website.
- Customer requires certain dealer inventories to be exported as data feeds to various 3rd party trailer retail services.
Our developers integrated custom UI design with custom data sets for specific trailers types. One of the key achievements was to develop a custom data link from the main server to hundreds WordPress client websites, populating them with dealers' inventories and effortlessly maintaining listings up-to-date. Inventory options included:
- Display only active inventory;
- Display listing specialties such as «Scratch and Dent», «Sold», «Used», or «Consignment»;
- Custom inventory categories; and
- Listings should be searcheable with various search filters.
Our developers designed a custom inventory export system. It generated data feeds to match 3rd-party service formats. We adapted custom feed file formats to be PDF-ready for advertising in magazines. An e-mail notification system has been thoroughly revamped to Customer's needs.
Results and Highlights:
A fully customized website with all features working to Client's specifications and expectations. The Client now has full control over their own and dealer inventories.
Additionally, they can design custom user interfaces (UI) for individual dealer websites while the data is working seamlessly. Each dealer can now have a unique website. The Client can continue maintaining dealers' WordPress websites of different versions without complex and costly upgrade campaigns, and much more.
Bottom Line: Now we have a happy Client enjoying a custom solution that meets every aspect of their business processes.
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