Use of QR Codes in Real Estate
Real estate is an ever-changing industry that must constantly re-adjust to fluctuations in the market, property valuation and advertising trends. One of the newest trends in real estate marketing is the use of quick response, or QR codes. A forward-thinking real estate professional must begin using these advances in internet technology, because their competition already does. WorksForWeb incorporates QR codes into our real estate solution.
Real Estate and Mobile Marketing
Like every other industry, real estate has to make adjustments for and increasingly cater to mobile marketing platforms. The most buyers have mobile phones and other devices, and they use them constantly for work, entertainment and shopping. QR codes represent an essential part of the future of realty marketing, as smartphones become more prevalent. The reality is, real estate buyers are shifting their search for property to mobile. The stay up to date, you need to be able to compete in this advertising arena.
What are QR Codes?
A QR code is a more modern evolution of the traditional bar code. Bar codes have been in use for decades as methods for quickly identifying products for inventory and pricing purposes in retail. QR codes are square and small (about the size of a postage stamp) and are composed of black lines on a white background in intersecting, individual two-dimensional patterns. Rather than just giving information about the product, a QR code will take you to a URL specifically designed for that code. QR codes are very good real estate marketing tools, which is why iRealty uses them. Read more about QR codes on www.qrcode.com.
How QR Codes Work and Their Advantages
Thanks to advances in imaging technology, most web-enabled smartphones can be turned into scanners by downloading an app that works with the phone's camera. When someone encounters a QR code on a business card, sign, or other item they can scan the code with their phone.
The code acts as a shortcut to a web URL, immediately opening the web page in the phone’s browser. This allows you to avoid long URLs, which are difficult to remember. The harder it is for people to respond to your marketing, the lower your conversion rates will be – so it makes sense to allow smartphone users to get the information they need about your listings as easily as possible.
QR codes can be printed on small spaces, minimizing user input time and getting them directly to the site in one quick and easy step. QR codes can easily become integral parts of your realty-marketing plan with iRealty’s built-in QR code generator and scanner options.
QR Codes and iRealty
Our Real Estate Script has QR code technology built-in. This feature is extremely easy to use and gives the realty professional and the listing owner many more options for publicizing their listings. By clicking on the “print QR code” option for the property’s online listing, the program generates a QR code that can be used anywhere, whether online or on printed material.
Although WorksForWeb did not invent this technology, we have extensive third-party libraries and the QR code is used in its default shape in practical ways for real estate professionals. There is no need to search for another program.
Lawn Signs/Sign Riders
One way to use QR codes in real estate is to put them on lawn signs or sign riders. By generating a QR code through our Real Estate Script and placing it on a property-specific sign, any interested party can immediately access the property's information.
This lessens the potential cooling-off time between initial interest and inquiry, allows them to know right away if the property meets their needs and/or budget, and decreases the number of "dead" leads for agents to sift through. If the property is right for them, the person will inquire with the listing agent, who is in charge of the rest.
Business Cards
Obviously one of the best places to put a QR code is on a business card. Every real estate expert or agency employee has their own cards to hand out to potential clients or to leave in specific places. They can print their own QR codes through iRealty onto those cards, which directs clients to their particular agent profile or site.
Another innovative idea for using QR codes on business cards is to have the code direct the person to a video presentation thanking them for taking the card in the first place and telling them exactly how the agent or service can provide them with the best service possible.
Direct Mailing/Fliers
Almost every real estate expert uses direct mail and fliers to increase their advertising range. Generating a QR code through iRealty and putting it on a printed page widens the scope of the material. It also provides the advertiser with trackable results for the particular piece’s effectiveness.
A QR code makes paper doubly effective for hardly any additional cost, by taking the person to a URL where they can view additional photos, property specifications or even a virtual tour. These searches are logged, proving if the piece works or not, allowing the advertiser to modify their tactics.
Vehicles
Many real estate experts advertise their services on their vehicles, which reduces their advertising budget and increases their business tax deductions. However, not everyone wants to use a magnetic sign or have the information detailed onto the car itself.
A QR code generated through iRealty can be enlarged, printed onto an auto decal, and placed in a prominent spot on a vehicle. Anyone on the road who sees the code and gets curious about what it means can scan it and immediately view the agent or agency's profile, a video presentation about them, or a portfolio of area listings.
Why iRealty?
QR codes are extremely versatile yet focused marketing tools that has diverse applications in real estate. They’re going to be an essential part of any real estate marketer’s arsenal in the future – so it makes sense to get in now, before all your competition catches on. iRealty Real Estate Solution can help make your listings sell better and get your name out to more people and places by using this brand-new feature of our real estate software package. Allow us to help you make more money in real estate by investing in truly smart and modern advertising methods.
Author: Amanda Morris
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